{"id":32,"date":"2025-09-01T20:53:00","date_gmt":"2025-09-01T20:53:00","guid":{"rendered":"https:\/\/demo2wpopal.b-cdn.net\/diteck\/why-personalization-is-the-future-of-digital-advertising\/"},"modified":"2026-09-16T20:56:57","modified_gmt":"2026-09-16T20:56:57","slug":"how-quality-work-on-upwork-led-to-increased-weekly-hours","status":"publish","type":"post","link":"https:\/\/finewerk.eu\/de\/how-quality-work-on-upwork-led-to-increased-weekly-hours\/","title":{"rendered":"The 27-point website audit we run on every client (do it yourself)"},"content":{"rendered":"
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Before we touch a client’s site, we run the same 27-point audit. Here it is in full, so you can score your own site today. Give each point a simple pass \/ needs work \/ fail.<\/p>\n

Performance & technical (1\u20137)<\/h2>\n
    \n
  1. Loads in under 2.5s<\/strong> on mobile (Largest Contentful Paint).<\/li>\n
  2. Responsiveness under 200ms<\/strong> to first interaction (INP).<\/li>\n
  3. No layout shift<\/strong> as the page loads (CLS under 0.1).<\/li>\n
  4. Images optimised<\/strong> \u2014 modern formats, correct sizes, lazy-loaded.<\/li>\n
  5. HTTPS everywhere<\/strong>, valid certificate, no mixed content.<\/li>\n
  6. No broken links or 404s<\/strong> on key paths.<\/li>\n
  7. Clean, crawlable HTML<\/strong> \u2014 content not trapped behind failing JavaScript.<\/li>\n<\/ol>\n

    SEO & GEO (8\u201314)<\/h2>\n
      \n
    1. Unique title tag<\/strong> on every page, with the target keyword.<\/li>\n
    2. Meta descriptions<\/strong> that earn the click.<\/li>\n
    3. One clear H1 per page<\/strong>, logical heading hierarchy.<\/li>\n
    4. Structured data<\/strong> (Organization, LocalBusiness, FAQ) in place.<\/li>\n
    5. XML sitemap<\/strong> submitted and robots.txt<\/code> correct.<\/li>\n
    6. Answers key questions in the first two sentences<\/strong> of each page (GEO).<\/li>\n
    7. Consistent entity data<\/strong> (name, address, services) across web and profiles.<\/li>\n<\/ol>\n

      Content & clarity (15\u201320)<\/h2>\n
        \n
      1. Above-the-fold clarity<\/strong> \u2014 a visitor knows what you do in 5 seconds.<\/li>\n
      2. Every page has one clear purpose<\/strong> and next step.<\/li>\n
      3. Copy speaks to the customer’s problem<\/strong>, not just your features.<\/li>\n
      4. Scannable<\/strong> \u2014 short paragraphs, subheadings, no walls of text.<\/li>\n
      5. Proof present<\/strong> \u2014 testimonials, case studies, logos, numbers.<\/li>\n
      6. Fresh<\/strong> \u2014 no outdated years, dead offers or stale team pages.<\/li>\n<\/ol>\n

        Conversion & trust (21\u201327)<\/h2>\n
          \n
        1. Primary call-to-action<\/strong> obvious on every key page.<\/li>\n
        2. Contact is effortless<\/strong> \u2014 form, phone, and email easy to find.<\/li>\n
        3. Forms are short<\/strong> and ask only what’s needed.<\/li>\n
        4. Trust signals visible<\/strong> \u2014 reviews, guarantees, security badges.<\/li>\n
        5. Legal pages complete<\/strong> \u2014 Impressum, privacy policy, terms.<\/li>\n
        6. Analytics installed<\/strong> and actually tracking goals.<\/li>\n
        7. Works flawlessly on mobile<\/strong> \u2014 the majority of your traffic.<\/li>\n<\/ol>\n

          How to score it<\/h2>\n

          Count your passes. 22\u201327:<\/strong> strong foundation, focus on GEO and conversion refinement. 15\u201321:<\/strong> solid but leaking; fix the fails first. Under 15:<\/strong> your site is costing you customers \u2014 prioritise performance and clarity.<\/p>\n

          Want the scored version done for you, with a prioritised fix list? Kostenlosen Audit anfordern<\/a>.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          The exact 27-point website audit we run on every new client \u2014 grouped into performance, SEO\/GEO, conversion and trust. Score your own site in an afternoon.<\/p>","protected":false},"author":2,"featured_media":17,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-development"],"yoast_head":"\nThe 27-point website audit we run on every client (do it yourself) » Finewerk<\/title>\n<meta name=\"description\" content=\"The exact 27-point website audit we run on every new client \u2014 grouped into performance, SEO\/GEO, conversion and trust. 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