Free Audit
  • Digital Marketing

Date

14 May 2026

Client

Smoothly

Location

Netherland

Category

Graphic Ads & Meta Ads

Smoothly social post on dry, flaky skin with five care tips
Smoothly social post on fighting skin ageing
Smoothly, a Netherlands-based tech startup, was launching its platform and needed its first impression to land. finewerk delivered both sides of a launch campaign: scroll-stopping graphic ad creatives built to stand out in a crowded feed, and Meta Ads campaigns engineered to put them in front of exactly the right audience. We designed the visuals around the product's value and the way its users think, then built and tested the campaigns to turn attention into sign-ups. Creative and targeting worked as one — the graphics earned the click, and the campaign structure made every euro of launch budget count.

Challenge & Solution

Smoothly was launching with no existing audience and no proven creative — the hardest moment for any startup campaign. finewerk removed the guesswork by pairing tested graphic ad creatives with a Meta Ads structure built to find the right users fast.

  • Unknown audience → precise Meta Ads targeting & testing
  • No proven creative → multiple graphic ad angles, tested live
  • Risky launch spend → data-driven scaling of only what converts

Our Process

Launching a new platform leaves no room for guesswork, so we built Smoothly's campaign to learn fast. First, we defined the message and designed multiple graphic ad creatives around different angles — each built to stop the scroll and communicate the platform's value in seconds. Then we structured Meta Ads campaigns to test those angles against tightly defined audiences, so the data told us what resonated instead of assumptions. We scaled the winning creatives, retargeted engaged users, and refined weekly. The result was a launch that got sharper over time — lower waste, stronger creative, and a clear picture of who Smoothly's real audience is.

Smoothly mango smoothie recipe post for radiant skin
Smoothly post "A healthy gut reflects a healthy mind"

Result Driven

For a launch, success means reaching the right people with creative that converts — not just spending budget. Here's what the campaign delivered for Smoothly:

  • Scroll-stopping graphic ad creatives built for the launch
  • Precisely targeted Meta Ads reaching the right audience
  • A data-driven launch that got sharper and cheaper over time