Date

10 April, 2023

Client

MAS Elektronik

Category

Meta Ads & Amazon Marketing

Location

Germany

Home battery storage units installed in a garage next to a solar field
MAS Elektronik, a German electronics brand, needed its product launches to convert — not just get seen. finewerk took over the full performance layer: conversion-focused Amazon product graphics and A/B-tested Meta Ads campaigns engineered for every new release. We rebuilt the creative around buyer intent, sharpened the ad copy for the German market, and structured each launch so paid traffic landed on listings built to sell.

Challenge & Solution

MAS Elektronik had strong products but launches that fell flat — listings that didn't convert and ad spend without a clear return. finewerk rebuilt the launch funnel from the creative out, turning each release into a repeatable, profitable system.

Our Process

Every MAS Elektronik launch followed the same precision workflow. First, product and audience research — who buys, what triggers the click, and where the German electronics buyer makes the decision. Then high-converting Amazon graphics and infographics built to answer objections before they're raised. Next, Meta Ads campaigns structured around tested creative angles, tight audience targeting, and retargeting for warm buyers. Finally, continuous optimization: we read the data weekly, cut what didn't perform, and scaled what did — turning each launch into a repeatable, profitable system rather than a one-off push.

Infographic on bifacial solar module output gains by surface type
Solar module complete kit with micro-inverter and cable

Result Driven

We don't measure success in impressions — we measure it in clicks that convert and launches that pay for themselves. Here's what precision delivered for MAS Elektronik: